The video created by Creative Director Danny Keeling presents different points of view from actors, artists, cinematographers, designers, amongst others. I found this video quite unique because of the people presented in the video. The video is composed of opinions as to what these individuals think about how technology and artistry work together (not to say that this is necessarily a binary, though).
Keeling does a nice job of balancing the images to shape the viewer’s view, which at first almost seems as though he doesn’t like the impact technology has had on artistry. I say this because the images he chooses to showcase for “technology” are often images that we associate with “bad” things, such as fumes and smoke coming out of factories. On the other hand, he shows images of nature, flowers, trees, using shallow focus to really capture the viewer’s eye and allow the viewer to almost appreciate the purity of it, even if this might be a forced opinion.
Some of the opinions in this video were that, “everybody benefits,” because anyone can access this technology (which is anything from a paintbrush to an iPad). As designer Marcel Wanders says, “We are a spices which grows itself, which claims itself to higher standards…. we create technologies which give us a life that we can’t even imagine today” (4:30). In this respect, looking at technology, which has made life easier to live, made living more luxurious, this way, it makes us realize that though we are shaped by technology, it might be worth it because this is how everyone prefers it.
However, the opinion that, “we’re leaving the physical world and living more of our time in a virtual world, which seems perhaps sometimes more real than the physical world we inhabit,” (7:20). Although this statement sort of drifts away from artistry, this is a scary thought that I think is important when we’re thinking of compromising our lives for better art, in a sense. Perhaps this idea is a stretch, but this technology doesn’t only shape our art and artistry, it shapes our lives and the way we live, the way we see this world, and it doesn’t stop there either. Just as fine art loses it’s value through technology (as Francesco Vezzoli says (7:40)), so does the purity of living and taking in life to it’s fullest.
“The entire creative process is different,” Miranda July points out during this video, (9:00). In some ways, this is wonderful, and in some ways this is scary. Art in a sense, in my opinion, has made a full cycle and has changed completely, partly because of technology and partly because we as humans naturally evolved in ways that are unimaginable. So we were naturally changing, but the rate at which technology allowed us to do so makes me question whether it means we’re better than if we were to evolve to this world at a much slower pace. This video has shown me some amazing new art that otherwise I would have never known about (all through technology), such as William Close’s intention of musical instruments through architectural structures, (10:31). This would have otherwise never existed, but sometimes I question whether this big change is worth this innovation. Obviously, it’s not that simple, it’s not only about art, but if we could only separate out technology in terms of art (for this blog/project) than this is a question worth considering seriously.