Candid Magazine’s Feature of “Artistry/Technology”

Artistry/Technology

The video created by Creative Director Danny Keeling presents different points of view from actors, artists, cinematographers, designers, amongst others. I found this video quite unique because of the people presented in the video. The video is composed of opinions as to what these individuals think about how technology and artistry work together (not to say that this is necessarily a binary, though).

Keeling does a nice job of balancing the images to shape the viewer’s view, which at first almost seems as though he doesn’t like the impact technology has had on artistry. I say this because the images he chooses to showcase for “technology” are often images that we associate with “bad” things, such as fumes and smoke coming out of factories. On the other hand, he shows images of nature, flowers, trees, using shallow focus to really capture the viewer’s eye and allow the viewer to almost appreciate the purity of it, even if this might be a forced opinion.

Some of the opinions in this video were that, “everybody benefits,” because anyone can access this technology (which is anything from a paintbrush to an iPad). As designer Marcel Wanders says, “We are a spices which grows itself, which claims itself to higher standards…. we create technologies which give us a life that we can’t even imagine today” (4:30). In this respect, looking at technology, which has made life easier to live, made living more luxurious, this way, it makes us realize that though we are shaped by technology, it might be worth it because this is how everyone prefers it.

However, the opinion that, “we’re leaving the physical world and living more of our time in a virtual world, which seems perhaps sometimes more real than the physical world we inhabit,” (7:20). Although this statement sort of drifts away from artistry, this is a scary thought that I think is important when we’re thinking of compromising our lives for better art, in a sense. Perhaps this idea is a stretch, but this technology doesn’t only shape our art and artistry, it shapes our lives and the way we live, the way we see this world, and it doesn’t stop there either. Just as fine art loses it’s value through technology (as Francesco Vezzoli says (7:40)), so does the purity of living and taking in life to it’s fullest.

“The entire creative process is different,” Miranda July points out during this video, (9:00). In some ways, this is wonderful, and in some ways this is scary. Art in a sense, in my opinion, has made a full cycle and has changed completely, partly because of technology and partly because we as humans naturally evolved in ways that are unimaginable. So we were naturally changing, but the rate at which technology allowed us to do so makes me question whether it means we’re better than if we were to evolve to this world at a much slower pace. This video has shown me some amazing new art that otherwise I would have never known about (all through technology), such as William Close’s intention of musical instruments through architectural structures, (10:31). This would have otherwise never existed, but sometimes I question whether this big change is worth this innovation. Obviously, it’s not that simple, it’s not only about art, but if we could only separate out technology in terms of art (for this blog/project) than this is a question worth considering seriously.

Works Cited

“Artistry/Technology: How Technology Is Affecting Creatives.” Candid Magazine. Candid Publications, 10 Apr. 2015. Web. 19 Oct. 2015.
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2 thoughts on “Candid Magazine’s Feature of “Artistry/Technology”

  1. Thank you for sharing Candid’s video. A lot of perspectives and different ways to approach contemporary cultural trends by folks who are out there successfully doing art. What I enjoy seeing, even though some of these artists take different stances on how we’re using technology and (frankly) how it’s using us, is how passionate and dedicated they all are to their crafts and the culture and the future and how they are already addressing these concepts in their work. That’s one of the main points I took away from it: even if tech is changing (and has always been changing) humanity and our approaches (even our need for) art and mass art, the culture still births these beautiful human beings who are showing us multiple paths, multiple possibilities, multiple media. I am very much interested in critically examining current cultural trends; I love when MIA comes in and says that the next generations will have to contend with what we are doing now, and with this positive attitude about what they will value and how they will move the culture forward. I feel like Johnson’s “User-Centered Technology” gets at these ideas but in a very technical way. If you are interested in how technology affords certain benefits but also amputates or takes things away at the same time, how we both gain and lose, you might like a few of the texts we examined in Dr. Franke’s course on the evolution of writing. I’m thinking Neil Postman and Walter Ong. And this, in terms of technology’s effect on our reading/writing/critical thinking: http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/

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  2. Ecclesiastes 1:9 says that, “there is nothing new under the sun”. I truly believe that technology, and art, such as literature, seem to be revolutionary and radical, but that is only a facade. People say that technology is making us lazier, less interactive, and worse in general. But people have been making that same claim from generation to generation. I like that you point out how the art made with architectural structures couldn’t be made possible without that technology. It is interesting to think about all kinds of contemporary art from video to electronic music to media design. The creative process really is different, but I find that it’s just a part of us that flows freely, it’s not a new idea everyone is trying to become accustomed to (for the most part). Technology isn’t what’s scary; it’s the people utilizing the technology and how they choose to implement it that is what we should be concerned with.

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