Artistry is Everywhere

The headline to this video and short abstract intrigued me. Though most of the video was interesting but not necessarily related, it connects two separate worlds: business and artistry. Chase Jarvis interviewed Brain Solis about his new book, What’s the Future of Business. This video was particularly interesting because the two discuss, though briefly, the “Creator vs. Creative and the importance of artistry in everything”. Chase Jarvis calls Solis’ book a “new literacy” because from a business point of view, this book was approached and created in an artistic way, which is quite unusual for the business genre. Though Solis, in his answer, does not put the emphasis on being an artist, per se, he does focus on the importance of challenging conventions because “it’s the right thing to do”.

The most important thing he says that drew my attention to connect this video with this research project was, “artistry was a function of communicating the point” (Solis). I draw the attention to this quote specifically because this is where the break is in technology. Technology has it’s ups and downs when it comes to medium and messages. This is one of those cases. This book he created differs from the norm in that it doesn’t have a table of contents. it has pictures and quality images, colors, etc. The idea was not to create another book about someone who we think or perceive as being a successful businessman, but rather a time of leadership and trying things differently in order to reach the audience in a new and attention grabbing way (Solis, 6:15-7:40). My point here is this cannot be done on an e-book. Sure, e-books have advantages, but certainly not like print, which can be very much interactive between the pages and the book itself.

To that point, technology is very biased in the way that print will never be. In Henry Farrell’s interview with Astra Taylor, they discuss her book, The People’s Platform: Taking Back Power and Culture in the Digital Age, and in this particular section, the bias we are blind to. Her book focuses on “how information technology and market changes are reshaping art and culture”.

Astra Taylor says at one point, “…these catered services generally rely on centralized vendors and services, like Amazon or Apple, that control the hardware we are using and the content we consume….Certain barriers to cultural participation have been removed, and we can all post on social media or comment on articles, but massive asymmetries of power persist” (Farrell). The second video linked in the page on Brain Solis’ interview with Jarvis, talks about Apple. In short, Solis says, Apple is a visionary company, and without a clear goal in mind, without sharing with their consumers what they have in mind for the company’s future, many of their users who use Apple products to accomplish certain things are not responding favorably to the backlash (I assume they are discussing the release of the free music trial, which at first didn’t pay any royalties to artists until Taylor Swift publicly called them out). He goes on to talk about “how we lose sight of what the company’s sole is all about…we lose sight of what that business represents”.

These quotes are significant in the way we look at certain artistry. Artistry is truly everywhere, especially in Apple’s products and hardware/software. Apple is an aesthetic company that controls much of our technological intake. Artistry is a big part of what made Solis’ book possible and artistry is hitting a barrier when it comes to technology. These two quotes, though discussing very different things, both show the impact of technology on artistry.

Works Cited

Farrell, Henry. “Five Key Questions – and Answers – about How Digital Culture Is Hurting Art.” Washington Post. The Washington Post, 6 May 2014. Web. 6 Nov. 2015. 
Solis, Brian. “The Importance of Artistry in Business and Everything.” Brian Solis. Brian Solis, 14 Sept. 2015. Web. 6 Nov. 2015.
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